Author: Carl

  • Carriers Not Brokers – Is It Possible?

    Hello and welcome to Car Transport University. My name is Carl Rodriguez and today’s episode is about finding carriers and not brokers. I get this question all the time: how can I find carriers and not brokers? Or the way it’s specifically worded to me a lot of the time is, are you a real auto transport company or just a broker?

    And it leads really to the biggest misconception in auto shipping. And that’s really because of what we’re all used to when it comes to anything else. Like when you ship a package, you use the post office or UPS or whatever. It’s their truck, their logistics. They show up, they deliver, they give you a tracking number, and that’s all she wrote.

    With auto shipping, it’s segmented into carriers and brokers for a specific reason, and that’s because there really is no centralized company that does this. So, for example, even the largest company in the country right now—the one that shows up number one on Google all the time, the one that advertises the most—is a broker.

    Carriers that do this themselves are usually in the background. They don’t have the ability to do this because their office is their truck. They’re owner-operators, meaning they own and operate their own truck. That also is a part of why shipping a car costs what it does. If there was a company that did it all, it would be so astronomically expensive that no one would be able to ship a car affordably because of all the levels of management, trucking, salaries—it’s very expensive to run. And that’s why no one’s been able to topple that system.

    In fact, the carriers prefer it because they can simply deal with the hundreds of brokers that are out there. And in any given route that’s between two major cities, they can easily find dozens of cars available. So unless it’s shipping for a dealership that’s getting inventory from the manufacturer, all private or consumer auto shipping—about 99% of it—is done via brokers.

    As of 2025, we’ve seen that basically on any given day, just on one of the largest boards in the country, there are about 40 to 50,000 cars listed per day. And right now, the tally for about how many carriers are online doing this through these boards is about 20,000.

    Now, there is an exception to this, of course, which is enclosed auto shipping for high-end cars. For example, your McLarens, your rare Ferraris. There are companies that dedicate themselves to doing that. But even then, not only are they very, very expensive to hire, they also go where they’re needed. So sometimes if you’re trying to ship a car in a hurry—let’s say you need something from A to B tomorrow—you’re not likely to find someone that can do it that quickly because that truck has to make a route, figure out what other cars are around in your area, when they can ship those. It could be a few days to a couple of weeks before they show up. And then delivery time can also be a week or so or more because they again have to go where they’re needed, where it’s logistically profitable to do that with their own trucks.

    Now there are ways you can try to find a carrier directly. There are some Facebook groups where carriers talk there and kind of try to get business. But to find someone that’s going on your route—specifically going to the destination that you’re planning to arrive in—that is really like finding a needle in a stack of needles.

    The reason this system gets so much scrutiny is because, unlike real estate, for example, you have a code of ethics. You have an association that could actually influence whether you have your license or not to do this, because there are a lot of rules in how you should present things and how it’s supposed to work. That doesn’t exist in auto shipping. The FMCSA and the DOT are really more concerned with safety—like if the truck is going to run down a hill and topple a school bus full of children. They do not really care that much about the way the service is sold, unfortunately.

    This leads to a lot of issues with how the service is presented and a lot of shady auto shipping contracts. So, if you are stuck with a broker, so to speak, how is it that you can assure that you have a good experience? I’m going to go over an entire video talking about all that, but in short: check reviews.

    If they say they have a driver and they’re going to assign that carrier, make sure they give you the driver’s information. There’s no reason not to have communication with that carrier directly after the order’s been signed and accepted by the truck driver. And make sure no one’s charging any money up front. Really, no one should be charging anything for their services until they’ve provided the service.

    But that’s it. So, if you have any further questions about that, feel free to hit me up, write, reach out to me, and I might even feature you in a video. If you’re a carrier or broker, talk to me. I’d like to hear from you. Thanks very much and have a great—

  • Car Transport University – Introduction to the Channel

    Video Transcript:

    Hello and welcome to Car Transport University. This is the introduction video to the channel. My name is Carl Rodriguez and I’m going to be going over everything having to do with auto shipping from A to Z.

    And this is divided into two tracks. One for the consumer, the private auto shipper that’s moving something from A to B for whatever reason, whether it’s a relocation, new job, buying a car, for whatever reason you’re moving a vehicle. I’m going to be going over everything having to do with how to do that safely and reliably.

    And then of course for the broker, which facilitates about 99% of what private auto shipping is, how they can run their business ethically, properly, transparently. So, it’s going to be very exciting to do this. I’m going to go over a lot of detail.

    So, what is the consumer going to learn? Let’s say, well, we’re going to talk about the shipping process from quote to delivery, talk about setting realistic timelines, figuring out what the real price should be that you’re paying, how to deal with anything that looks like bait and switch or how to spot these scams, and basically filter out all the noise in the industry, which causes a lot of problems for consumers.

    And then on the broker side, I’m going to show how to run the business ethically and properly. How to get leads without spamming, tools in the business that actually help you book cars, SOPs, scripts, everything you can imagine to make your business successful. I’m going to help you do.

    Now, as a broker, you’re probably wondering what the motivation is since I am obviously in the business. Full disclosure, obviously, this is what I do for a living and I’ve been doing this and continue to work this business.

    But my expectation for this is pretty simple. I believe that if I can create an educated consumer and an educated company, I believe this will weed out all the excess competition that we all have that is causing problems in our industry that do not belong doing this. And that’s how I plan to give back to our industry.

    So, I’m very excited to go over everything that we’re going to talk about. And I hope you’ll subscribe and follow us for future updates.

  • Why CTU is Here

    First, off, yes, I work as an auto shipper. If you search my name—Carl Rodriguez—you’ll find the company site and a lot of articles I’ve written over the years. This post isn’t a sneaky way to promote any of that. It’s the opposite. My goal is unbiased, direct, no-BS information that helps you understand how auto transport actually works, what it really costs, and what standards brokers (and carriers) should be held to.


    Why This Site Exists (and What to Expect)

    For shippers (customers)

    You’ll learn:

    • How auto shipping works from first quote to final signature on the Bill of Lading.
    • What drives cost (distance, lane popularity, vehicle size, open vs. enclosed, timing, seasonality, and speed).
    • How to vet a broker: licensing, bond, carrier network, written commitments, and communication standards.
    • What to demand in writing so there are no “surprises” later.
    • How to prep your vehicle and your location to avoid delays and damage disputes.

    The tone is practical and transparent. I’ll give you ranges you can sanity-check against the market, explain why prices change, and show you what a good process looks like—before you book.

    For brokers (and carriers who want stronger broker partners)

    You’ll find:

    • Pricing discipline: how to quote lanes you can actually move without bait-and-switch.
    • Expectation setting that prevents chargebacks and bad reviews.
    • SOPs and checklists for dispatch, inspection photos, and claims hygiene.
    • Tools that help (and the ones that waste time)—CRMs, lead sources, and communication workflows that scale.
    • Ethics that pay: honesty and transparency as a growth strategy, not a slogan.

    If you’re here to run a company—not a burner phone—these playbooks will help you build something durable and respected.

    Ground Rules You Can Hold Me To

    1. No BS. If I don’t know, I’ll say so and test it.
    2. No lowball theatre. We’ll discuss pricing with receipts and reasoning, not wishful thinking.
    3. No invisible strings. If I ever reference a tool or vendor, I’ll clearly disclose any relationship.
    4. Documentation or it didn’t happen. Templates for BoL notes, inspection photos, and confirmations will be shared openly.
    5. Respect for carriers and customers. Fair pay, clear instructions, realistic windows, and fast communication are non-negotiable.

    What “Good” Looks Like (Standards You Should Demand)

    From a broker:

    • A clear explanation of price rationale (not just a low number).
    • Written terms covering pickup windows, payment, carrier type (open vs. enclosed), and cancellation.
    • Proof of licensing and bond and a willingness to show you the carrier’s insurance details before pickup.
    • Proactive updates—especially if anything changes.

    From a carrier:

    • On-time communication and a heads-up before arrival.
    • A proper BoL inspection at pickup and delivery.
    • Reasonable accommodation for tight streets (meet-up spots are normal with big rigs).
    • Professional handling, secure loading, and clear documentation.

    What Most People Get Wrong About Auto Shipping

    Auto transport isn’t like Uber or UPS. There’s no single app with a fixed rate card and a fleet waiting around the corner. It’s a marketplace of independent carriers moving through changing lanes, weather, and demand cycles—coordinated by brokers who match shipments to the right trucks on the right routes at the right time. Prices move with supply and demand. Timelines depend on distance, lane popularity, and the number of stops a truck must make.

    Because that reality is messy, misinformation thrives. Lowball quotes, vague ETAs, last-minute price bumps, and weak documentation create confusion and distrust. We’re here to replace the mythology with mechanics you can verify.

    Why I’m Optimistic

    The industry is better than its loudest critics think—and worse than its best operators admit. But change is already happening. When customers know what to ask for, bad incentives die. When brokers price honestly and set expectations up front, chargebacks and disputes plummet. When carriers get clean information and fair pay, on-time performance improves.

    Those are the wheels Car Transport University is here to spin faster.


    What’s Coming Next

    • How Auto Shipping Actually Works (Step by Step)
    • Car Shipping Cost Explained: realistic ranges and why they move
    • Open vs. Enclosed: when to upgrade and what it should cost
    • How to Vet a Broker in 10 Minutes (with a printable checklist)
    • Broker Playbook: pricing lanes without regret, scripts that respect the customer, and SOPs that prevent disputes
    • Claims 101: documentation that gets taken seriously
    • Best CRM’s: CRM Reviews and Comparisons

    If you’re a shipper, you’ll leave here confident and prepared. If you’re a broker or carrier, you’ll leave here better at your job.

    Welcome to Car Transport University. Let’s make this industry better—together.